Assess Your Needs.
At first, justifying videoconferencing is a concrete financial exercise. But as your organization’s experience with the technology grows, videoconferencing will become an essential part of your business. As more and more of your organizations trading partners use it, and as your managers and other departments see how productive it is, you will find videoconferencing increasingly easy to justify.
What are the primary goals and objectives of your corporation? Would improved communication further these objectives by controlling travel costs, improving productivity and shortening cycle times?
- cost reduction?
- growth through acquisition?
- diversification?
- new product development?
- penetration of new markets?
What geographically dispersed groups exist within your organization? Does this geographic separation cause communication problems?
- remote engineering sites?
- regional sales offices?
- regional data centre?
- headquarters?
- remote manufacturing plants?
- newly acquired companies?
Who within the organization has a specific management problem? Could videoconferencing help solve the problem or problems?
- steadily increasing cycle times?
- excessive equipment downtime?
- inadequate employee training?
- poor supplier relations?
Type of Meetings Suited for Videoconferencing
Sample business applications:
- advertising client management
- corporate communications
- crisis management
- customer service
- engineering management
- executive communications
- human resources (recruitment, benefits, interviewing)
- inter-company communications
- legal support and court depositions
- management consulting
- manufacturing control
- MIS management
- project management
- purchasing
- sales and marketing support
- surveillance
Sample training applications:
- new product training
- sales training
- supplier training
- customer training
- technical and/or engineering training
- manufacturing engineering training
- computer training
- management training/employee training
- employee development
- continuing education
- internal and external experts
- policies and procedures training
- marketing promotions training